Has anyone not seen the Duracell bunny commercials? They were among people's most beloved commercials, and we all do. Even though Energizer stole their commercials, consumers still remember Duracell's commercials.

When it comes to illustrating the idea of how a Duracell rabbit spends his entire day, the commercial example shown here is both original and convincing. He has all he needs, is awake, and is in good health. There is no indication that the day will end.

Duracell's subdued message—that "lasts, lasts, lasts, and lasts"—is presented in a way that makes viewers want to stay glued to their screens. I adore it.