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The World’s Most Expensive Logos

by Girish Solanki

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Symantec Brand & Acquisition — $1,280,000,000

The price tag on this basic yet effective logo was well worth it.

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The crop toBP logo cost: $211,000,000p • The crop top

Landor Associates changed the BP logo in 2008, which surprised me since, in my perspective, BP’s branding was challenging.

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Accenture logo: $100,000,000

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Posten Norge Logo Cost: $55,000,000

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Australia & New Zealand banking Group (ANZ) logo Cost: $15,000,000

British Broadcasting Corporation (BBC) logo Cost: $1,800,000

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CitiBank — $1,500,000

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It is not necessary to look at this logo to remember the three multi-colored waves that make up this ball.

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Pepsi Logo — $1,000,000

London 2012 Olympics Logo — $625,000

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Belfast Logo Design — $280,000

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City of Melbourne Logo Design — $148,000

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NeXT – $100,000

The well-known graphic designer Paul Rand created the logo