We create modern experiences for tomorrow’s brands.

The 8 forms of graphic design you need to know



Let’s start with the fundamentals of graphic design before moving on to the eight distinct types: Designing graphics is what it means. Visual compositions are created to solve issues and convey ideas using typography, images, color, and shape in the field of graphic design. That’s why there are so many different kinds of graphic design—each with a focus on a certain aspect of visual communication.

Each sort of graphic design has its own unique set of talents and design processes, despite the fact that they frequently overlap. Many designers concentrate on a single type, while others specialize in a group of related, comparable kinds. In order to keep up with the ever-changing nature of the design profession, designers must be versatile and lifelong learners.

Visual compositions are created to solve issues and convey ideas using typography, images, colour and shape in the field of graphic design.

There are 8 distinct styles of graphic design, and knowing about them will help you discover the perfect set of talents to succeed in your career as a designer or in your company.

Graphic design may be broken down into eight main categories:

1. Designing a company’s visual identity

As the name implies, a brand is the result of an association between a company or organization and its target market. A brand’s personality, tone, and essence, as well as memories, emotions, and experiences, are all conveyed via its brand identity. The visual parts of a brand’s identification that serve as its face and convey its intangible traits via pictures, forms, and color are known as visual identity graphic design.

Brand stakeholders interact with visual identity graphic design specialists to generate assets like logos, typography, color schemes, and image libraries that define a brand’s personality. These visual brand guidelines (style guides) define best practices and give examples of visual branding applied to a variety of media, including business cards and stationery. A brand’s consistency may be ensured by following these rules.
In the world of design, one of the most popular categories is visual identity design. In order to generate design components that may be used in a variety of visual media, visual identity graphic designers must have a comprehensive understanding of all graphic design techniques. Moreover, they must have good communication, intellectual and creative abilities, as well as a strong interest in studying industries, companies, trends, and rivals.

2. Graphic design for marketing and advertising

The majority of the time, when someone mentions graphic design, they immediately conjure up images used in advertising and marketing.

In order to influence the purchasing decisions of their target market, companies rely on the effectiveness of their marketing activities. People are more likely to buy a product, service, or brand if the marketing appeals to their desires, needs, awareness, and satisfaction with it. Organizations benefit from graphic design because individuals are more likely to engage with visual material.

Designers of marketing materials collaborate with business owners, directors, managers, and other marketing personnel to produce marketing materials. They may operate alone or as part of a larger team. It’s possible for designers to specialise in a single medium (like car wraps) or to generate a wide range of materials for print, digital, and beyond. Traditionally geared for print, this style now incorporates a greater number of digital components, notably for use in digital content marketing and advertising.

Examples of graphic design for marketing purposes

postcards and flyers; magazine and newspaper adverts;

posters, banners, and billboards
Brochures (print and digital),

vehicle wraps, signage,

and trade fair displays are all examples of infographics.
PowerPoint presentations; menus;

social media advertisements and banners;

and email marketing templates
Images for websites and blogs

Banner and retargeting advertisements

Marketing designers must be able to communicate effectively, solve problems, and manage their time effectively. They should be able to use a variety of graphic design, layout, and presentation software, as well as have to experience with print and web production. This is a terrific opportunity for new designers to understand the ins and outs of working in this field.

3. Graphic design for user interfaces (UI)

An application’s or device’s user interface (UI) is how the user interacts with it. Designing interfaces that are simple to use and create a positive user experience is called UI design.

The screen, keyboard, and mouse are all part of a user’s UI, but UI design in the context of graphic design focuses on the user’s visual experience and the design of on-screen graphic components including buttons, menus, micro-interactions, and more. To succeed as a UI designer, you must be able to strike a delicate balance between aesthetics and usefulness.
All kinds of applications and games may benefit from UI design, including desktop, mobile, and online apps. They collaborate closely with the app’s UX and UI designers and engineers (who write code to make it work).

Input and output devices in action There is a wide range of disciplines in graphic design, from web page design to the design of WordPress themes to the creation of game controls.
Creating an app
In order to be successful in the field of user interface design, a person’s skill set should include not just strong visual design abilities, but also a thorough knowledge of UI/UX concepts, responsive design, and web development. They’ll also need to know HTML, CSS, and JavaScript in addition to graphics applications.

4. Graphic design for print publications

A publication is a long-form work of writing that is made available to the general public. In the past, they have been mostly a print medium. Design for publications such as books, newspapers, periodicals, and catalogues is a typical example of this genre. However, the digital publication has lately seen a huge surge.

Layouts with carefully chosen typography and associated artwork, including photography, graphics, and drawings, are created by graphic designers with publishing experience in collaboration with editors and publishers. Publication designers might be self-employed, employed by a creative agency, or employed directly by a publisher.

An illustration of a published work Graphic design includes books, newspapers, newsletters, directories, annual reports, magazines, catalogues, and more.
Communication, layout, and organisational abilities are critical to the success of a publication designer. Colour management, printing, and digital publication are all skills they’ll need in addition to graphic design knowledge.

5. The design of packaging graphics

In order to be stored, distributed, and sold, most items need packaging in the form of a visual design. Designing a package that speaks directly to customers, on the other hand, maybe a very effective marketing technique. Brands have a unique opportunity to express their narrative via the packaging of their products, including boxes, bottles, bags, and cans.

Packaging designers come up with ideas, prototypes, and print-ready files for a variety of different goods and services. A deep grasp of industrial design and production is required for this kind of work. It’s also unusual for package designers to also work on other aspects of a product’s visual identity, such as photography and drawings.
If you’re looking for a packaging designer, you may either be a generalist or specialise in a particular sort of packaging (such as labels or beverage cans) or a particular industry (such as food or children’s toys). Print and industrial design expertise are required, as superior conceptual and problem-solving abilities. Customers, marketers, and manufacturers need them to be adaptable and up-to-date on the latest trends.

6. Design of motion graphics

Motion graphics may be defined as still images that move. Animation, music, typography, images, video, and other effects used in internet media, television, and cinema all fall under this broad category of design. It has been more popular in recent years as technology has advanced and video content has taken the crown.

In the field of design, the term “motion graphics designer” is a novel one. Previously only available on television and the big screen, technological advancements have made the art form more widely available and more inexpensive than ever before. There are a plethora of new possibilities available thanks to the proliferation of motion graphics, which is one of the most recent styles of design.

The following are examples of motion graphics.
End credits and title sequences.
Trailers, presentations, and promotional films all fall under the umbrella of “advertising.”
• Video guides • Online resources • Software
All of the above, as well as a few others:
After creating storyboards, motion graphics designers use animation, film, and conventional art to bring their ideas to life. There are several industries where expertise in marketing, computer coding, and 3D modelling may be quite beneficial.

7. Graphic design for the environment

People’s experiences may be improved by making locations more memorable, entertaining, educational or simpler to traverse via environmental graphic design. Some instances of environmental design are as follows:

A few good examples of environmental graphic design
Exhibitions at museums and galleries
Commercial and retail shop interiors, as well as public transit navigation
Exhibition halls and meeting rooms

As an environmental graphic design practice, wayfinding involves the use of strategically placed signs as well as other elements such as landmarks and visual cues to assist people to navigate their way through a given area.

An environmental graphic design profession combines graphic, architectural, interior, landscape and industrial design elements. In order to conceive and create their concepts, designers work with professionals from a variety of different professions. Graphic design and architecture are two fields in which designers generally specialise. An understanding of industrial design ideas and the ability to draw architectural designs are required.

Digital interactive displays are becoming more popular as a technique of generating a more engaging experience in environmental graphic design.

8. Graphic design requires both fine art and illustration.

Graphic design and the related fields of graphic art and illustration are sometimes conflated, however, this is not the case. Graphic designers and illustrators produce unique works of art, whereas designers construct compositions that communicate and solve issues. As an artist, they have a wide range of mediums at their disposal.

There is so much commercial usage of graphic art and illustration that you can’t speak about one without the other, even if they aren’t officially part of graphic design.

The following are examples of art and illustration used in graphic design:
Textiles, motion graphics, and stock photos are all examples of graphic patterns.
In addition to comic books and graphic novels, there are also video games, websites, album art, book covers, and picture books.
-Explanatory diagrams
-Artists who create concept art
Graphic designers cooperate with authors, editors, managers, marketers, and art directors of all forms of graphic design to generate their work. Fine arts, animation, and architecture are common backgrounds for these professionals. Finding graphic designers who also work as illustrators and graphic artists is now accessible because of overlapping talents and applications (and vice versa).

Make sure you choose the appropriate sort of graphic design for the task at hand.

Graphic designers are in high demand due to the industry’s rapid expansion and the consequent growth in the number of people qualified to work in the sector. Knowing the many sorts of graphic design and how to find the correct individual to take on a design project can assist you in finding the professional you want.

Mockup space psd created by –