In this new era of “normalcy” and “better times,” the aesthetics of the packaging and product design have grown significantly. According to experts, there are a lot of exciting packaging design trends to look forward to in 2022. As new technology and designers come out, the main goal of design is shifting from functionality to looks.
Product label design may be enhanced by a combination of eye-catching colors, graphics, typefaces, forms, and other design elements that can help firms increase sales and become market leaders.
I have no doubt that the year ahead will bring with it a slew of new and interesting packaging trends. As a result, both organizations and package designers must examine and implement the latest packaging design trends.
People sometimes make purchasing decisions based entirely on the aesthetics of the package they receive.
When it comes to marketing your business, nothing beats a well-designed product box.
Poor packaging may ruin a superb product.
If you haven’t designed new product packaging in a while or intend to do so this year, you should keep up with the latest package design trends.
1. Creative fonts
Brand and product names are important identifiers for goods. So, make sure that the names are simple to read and understandable.
You may entice customers to buy your products by using innovative typefaces in the design of your package.
The Coca-Cola typeface, for example, will never go out of style. Simple, uncomplicated, flowing, and easy to read. In many cases, we can determine whether someone is drinking Coca-Cola merely by looking at that typeface and the company’s crimson backdrop, even from a distance.
It was a long time before Coca-Cola was able to establish this deep connection with customers. However, you may get a similar effect by carefully selecting the typefaces used on your product package.
Consider using a big, strong font for your product name and a solid color for the backdrop if you’re going for a clean, uncluttered appearance. Designing product packaging with a minimal aesthetic is still fashionable.
In order to add some flair to your packaging, consider using a vivid and loud typeface to complement little motifs or patterns in your package.
Do you have any other information?
A guide to choosing the right font for your company
As a business owner, your choice of typefaces may have a significant financial effect on you and the success of your firm. Here are some tips on how to choose typefaces that are in harmony with your brand.
2. The use of see-through packaging
Brands that are open and honest with their customers gain favor with consumers.
This attitude has been adopted by several well-known businesses.
Transparency in product packaging entails being honest with your consumers. Your product’s components should be clearly stated on its package. Any components that can be detrimental to certain persons should also be disclosed.
In addition to leveraging your product packaging to express your brand narrative, transparency can also be achieved via the use of social media. Use product packaging to explain why a social problem like climate change is so important to your firm. To explain your brand’s advocacy, you may want to place a brief statement on your package.
Transparent package design fosters consumer confidence and ties them closer to your company’s image.
3. Designs that are straightforward and easy to understand
In certain cases, the simplest approach is preferable.
People tend to believe that everything that is unusual, outlandish, or outlandish will always be noticed.
However, this isn’t always the case when it comes to product packaging.
Packaging designs that are simple and ageless provide a sense of brand authenticity.
Creating the packaging for your goods can also save you time and money.
Apple and Anker, for example, utilize minimalist packaging that emphasizes the company’s brand rather than the product itself. Popular soda, electronics, cleaning goods, and other brands all accomplish the same thing.
It is easier for consumers to create trust in a brand when the packaging is less complex. Consumers are able to concentrate on the most important aspects of a product since there is less to look at. In this scenario, a little less may be just as effective as a lot more.
4. Properly packaged goods
In recent years, we’ve seen an increase in the adoption of secure package designs. Companies have reacted to consumer demand for safer packaging by improving the hygienic, safe, and secure qualities of their products.
This has become the standard packaging for many items, particularly food and beverage products.
However, keep in mind that packaging might seem overly plain if you prioritize product security above aesthetics.
Good news! You have the option to do both. It is possible to design safe packaging that is also enjoyable.
Add individuality to your brand name and packaging by using strong colors and simple or bold typefaces. Display your business logo prominently.
When your consumer opens the package, they’ll notice an additional special touch thanks to the inclusion of this final, whimsical flourish. And it may frequently bring a grin to the face of those who see it.
5. As the last point, don’t be afraid to use bright and bold colors in your
Colors have been shown in scientific research to impact individuals and our emotions.
Color psychology may be used to affect anything from logo design to website design to package design by clever designers, marketers, and company owners.
Blue is the dominant brand color on Facebook and Twitter, for example. This is also how it’s done at Crowdspring.
The color blue is known for its calming effect on the eyes.
The opposite is true when it comes to the use of bright colors. These include shades of orange, red, and yellow, among others. eCommerce websites often utilize these colors.
Make use of bright colors in your product package design if you want to convey a positive message about your brand.
6. Designs for the Interior of Packaging
It’s what’s inside that truly matters when it comes to product packaging.
It’s conceivable that designers in 2022 will take this idea a step further by placing the majority of their artwork on the inside of their box.
E-commerce is a prime example of this.
While it’s true that external printing on mailer boxes and conventional slotted boxes is on the rise, many firms cannot afford this expenditure since artwork designs are often ruined in transportation.
Customers are more likely to remember your brand if they have a positive first impression of your product’s interior design.
During the epidemic, many people have been forced to pick up a dull brown box from their common mailroom or front porch to go shopping.
Incorporating art into the interiors of companies creates material that can be used to promote their brand.
The popularity of unboxing videos on social media sites like Instagram and TikTok has grown steadily over the years.
It’s just a matter of time until the unwrapping experience becomes an opportunity for brands to produce distinctive package designs that can be shared.
7. Minimalist Packaging:
With the current trend of nostalgic shapes, minimalist packaging looks to be a refreshing break for the eyes.. As a general rule, it’s best to keep things simple. However, simplicity has additional advantages, and it’s not only because minimalism is safe.
One of the most effective ways to fine-tune your brand is to simplify the package design of your product. It’s important to let your product speak for itself in order to generate a lasting impact on buyers. Your goods will stand out in the market if you use little packaging.
To illustrate this point, think about a cosmetic product that is dispersed in its packaging or a hygiene product that has a clean, minimalist look. The design isn’t minimalist just because it’s simple. The ultimate objective is to remove unnecessary elements from the design and focus on the important ones. In the end, it gives your goods a chance to shine in the marketplace.
8. Localised Illustration:
Illustrations are a crucial part of the packaging, especially when they are customized for a specific market. As a result, the design’s aesthetic ideal is more successfully rendered. By improving the way the items are presented, it benefits the visual as well as the more detailed parts.
An illustration’s localization may have a big influence on grabbing the attention of a buyer. It’s common for customers to concentrate on items whose packaging is a direct reflection of their product’s quality.
This kind of depiction may be based on a certain region’s history, tribal arts, or even an explanation of the product’s development that connects to any artwork. Illustrations with this kind of potential for individuality and differentiation are constantly in demand.
9. Interactive Packaging Materials:
QR Code Scanner is an emerging format in the forthcoming packaging trends. Interactive packaging materials. Customers’ experiences with your brand are being transformed by the use of QR Codes on smart packaging. Brand recognition and trust are greatly enhanced as a result.
Technology like NFC (Near-Field Communication) and RFID (Radio-Frequencies Identification) have also shown significant promise in the smart packaging business, in addition to QR Code Scanner.
Customers may learn more about a product before they even open the package thanks to these new technologies. You can tell whether a pizza is hot or not by looking at the color of the box. Your items will begin to communicate with you as soon as you set a smartphone near them in a similar way. As a result, the future of package design relies heavily on interaction.
10.Earthy and Neutral Colour Shades:
The key tones that go well with an exquisite design are earthy and neutral in color. There will be a greater emphasis on standard or natural aspects when it comes to new product designs in 2013. Colors such as green, white, brown, sky blue, etc., are carefully designed to produce designs that together create a compelling brand identity.
Neutral colors, such as earth tones, are also seen to be more enticing and useful. This gives the package a cozy and comforting appearance. The best categories for this trend are pharmaceutical and organic goods brands.
11. Old World Charm Packaging:
It’s human nature to wish to return to a more idyllic point in one’s history. As a result, incorporating vintage aesthetics into package design is a popular strategy for attracting buyers. Such a retro look permeates every aspect of the design: from layout to color choice to packaging. It’s not only food and beverages that may benefit from this kind of packaging, however.
Vintage’s primary appeal is that it conveys a sense of authenticity. It does, in fact, represent the product’s look and texture. In addition to the vintage-style typefaces, the use of pictures, scripts, and color patterns evokes a strong feeling of history and tradition.
12.Illustrations that are meant to be humorous
We share movies and blogs that make us laugh because that’s how the internet works.
Product package design is a good place to use the same principles.
Make a personal connection with your customers and they’ll be more likely to buy from you. Humor is a great approach to establishing a relationship with someone right away.
You don’t have to come up with witty package designs or memes in order to be successful. A well-executed graphic may be successful if it’s enjoyable and simple to grasp.
Brands often work with well-known cartoon series to include characters from their programs onto packaging.
People are more likely to purchase a product if they see famous characters in the box, especially if those characters are renowned for their sense of humor.
They don’t have a lot of money to spend. For Rick and Morty’s product package design, most small businesses are unable to collaborate with Rick and Morty.
However, they do not need to pay a lot of money in order to follow this fashion. You may create bespoke artwork that properly reflects your brand’s personality.
However, only do this if your brand’s comedy strategy calls for it. There are moments when humor is acceptable and others when it isn’t.
13.Packaging that conveys a narrative is a must for each product.
A good narrative is better than any other. Storytelling is a powerful way to connect with your audience and build trust in your business.
To convey a story, you need more than products. If you came up with creative packaging for your items, you’d be a step ahead of the competition.
Packaging design may be used to communicate a brand’s narrative in a variety of ways. In the case of beverages, for example, you might develop a comic book series for your product’s packaging. Then keep the tale going by releasing more products.
Brand identification may be strengthened by the use of stories, particularly on product packaging.
14. Vintage packaging is also included in this category.
This has led us to reflect on what we used to do when life was more normal. This meant going back five years for some people. However, for many, this meant reliving a time in the past.
People like reminiscing about the past. Retro designs, clothing, music, and more are becoming more popular on social media.
This design style has been adopted by a number of companies. Innovative businesses reacted to this trend by creating vintage-inspired designs.
In addition to its historical significance, many people like vintage designs because they are able to strike a balance between old and modern without seeming out of place.
This is a style that has been around for a long time and is considered to be timeless. It is possible to use them in a variety of settings.
15. Recyclable packaging
Increasing numbers of consumers, particularly those in Generations X and Y, choose ecologically friendly companies.
For example, more and more individuals are looking for items and packaging that can be reused and recycled.
This rising need may be met by creating packaging that is both sustainable and recyclable.
The idea that one’s purchase may have a positive impact on the environment is fostered via environmentally friendly packaging. In addition, environmentally-friendly packaging may assist raise environmental awareness.
Customers will appreciate the increased feeling of belonging and optimism that this adds to your brand.
People’s requirements want, and preferences influence packaging design trends. Make the most of this opportunity to refresh your product packaging. Assist your consumers in developing a feeling of loyalty and belonging to your business and its products via the creation of memorable packaging.
16. E-commerce and supermarket shelves may be designed in the same way.
Today’s packaging has to do more than just look good. It’s becoming increasingly common for consumer goods firms to offer their products directly to consumers over the internet.
The peculiarity of online retailers, where customers can’t easily grasp a box and handle it in their hands, should be taken into account while designing product packages.
Consider utilizing big fonts, single colors, straightforward, to-the-point marketing language, and inventiveness to make your goods easier to understand.
17. Telling Stories
Marketing organizations are turning to creative storytelling to utilize the power of emotion-laden tales to promote their brand or goods as the content marketing, blogging, and social media revolution continues.
In fact, the term’storyselling’ has been coined to describe how corporations are using narrative in their marketing efforts.
What comes to mind when you think of the J. Peterman Catalog, which was wonderfully shown on Seinfeld?
Each container communicates a different narrative, and this is becoming a new trend in packaging design for brands.
A good example of this is the Brooklyn-based Matzo Project, which created Matzo Bites with an illustrated Jewish grandmother (a Bubbe in Yiddish) as the spokesman on every packet of Matzos.
“A great snack on the plane (if you ever come to visit),” “Eat something, you look slim,” or even “Would it hurt you to try something new?” are all examples of what Matzo Bite’s Bubbe may say in real life.
18. Use Humor to Your Advantage
Nothing sells better than having people laugh, in the same vein as storytelling (in fact, the benefit of storytelling is the ability to weave emotions into your marketing message).
Humor is a powerful feeling, but it’s also distinct from other kinds of emotions. It is possible to utilize a design that encourages consumers to halt in their tracks and laugh out loud in the aisle of a grocery store.
Wabi Whiffs On-The-Go Singles Toilet Deodorizer, for example, is a good example.
The back of the product reads, “Be the Boss of Your No. 2 and prevent poo anxiety.”
19. AI can help you choose the best design for your project.
A/B testing software has been used by digital marketers for a long time now. Optimizing online conversions may be as simple as playing with features like headlines, button colors, and form positions thanks to artificial intelligence algorithms.
Conversion Rate Optimization (CRO) is the term for this technique, which is now being used by CPG firms as well.
Visit, a startup software firm, has developed new tools that allow you to test numerous design aspects to determine the most effective package design that will increase sales straight from the shelf.
It is possible that designers and customers alike will be captivated by vibrant gradients. By using tints or placeholders that are distinctive or re-energizing, designers may create a design that appears attractive and natural while yet maintaining a sense of sophistication.
Additionally, they appear fantastic in digital media since they provide so much depth. Some of the world’s best-known businesses have already begun to include gradients into their designs. Designers are relying heavily on gradient features in their designs by using vivid and engaging colour combinations.
The agility of newly formed CPG firms gives them a particular edge over more established players in the market. With no corporate bureaucracy to slow them down, they may use a package design to outsmart the larger names in the market.
Packaging design that is both unique and imaginative may help products stand out on the market, while smart packaging technologies, designing for both virtual and physical shelves, and emerging AI applications can help designs be even more successful.