Make sure your product packaging is top-notch! According to industry insiders, the following product package design concepts will be hot in 2022.
There are various uses for product packaging, from protecting and keeping your goods to establishing a brand and interacting with your consumers. The decisions you make about product packaging may be essential for your brand or company, regardless of whether you design it for usefulness and practicality or creativity and innovation. 72 percent of American customers think that the package design of the items they purchase (or don’t) has a significant impact on their buying decisions.
Creative trends and technology breakthroughs have a significant impact on product package design. In contrast to the elegant, sleek, and minimalist packaging that has been popular in recent years, in 2022 the emphasis will shift to practicality, sustainability, and an organic, handmade design.
From cutting-edge packaging for your goods to the trendiest new aesthetic trends, we’ve asked a variety of industry professionals to give us their thoughts on what’s hot right now in the world of product packaging. Packaging trends for 2022 include anything from gradients and quirky typography to pack-vertising and environmentally friendly packaging.
Illustration & Collage as a Medium
An increasing number of companies and enterprises are including illustrations into their product packaging as a result of the recent popularity of hand-drawn components. Everything from simple line art and minimalist artwork to geometric and 3D design may bring individuality and appeal to your items.
Kristy Campbell, CEO of Pink Pony Creative, says she’s “totally swooning” about the “illustrative aspects” being used in packaging right now. To give a fun and relevant aspect to many of my pieces, I often use pictures.” Using graphics to illustrate a brand’s narrative may also be a wonderful technique.”
As digital illustration applications like as Procreate and Illustrator have grown in popularity in recent years, more and more designers are using them to create breathtaking digital collages. Photographs, handwritten fonts, natural textures, and images are all common elements in this design aesthetic. You may display your brand’s artistic flare by using collage in the packaging of your goods, and a beautiful box or carton will encourage buyers to buy it.
According to Asif Muhammad, co-founder and CEO of Refine Packaging, “creative techniques such as collage are a terrific alternative to add dimension to your packaging”. In addition to making your items more desirable, this might appeal to a more affluent population.
In the world of design, gradients are a hot trend right now, appearing in everything from social media and site design to product packaging and brand identity. They’re a quick and easy method to add colour and texture to a plain design while yet maintaining a creative feel.
Kristy is a fan of the “gradient trend” in product packaging. A sleek, modern atmosphere is instantly created by the use of gradients in any design. You’re okay to proceed as long as you use a matte finish.”
To achieve an ethereal effect, gradients frequently incorporate soft tones and rough, experimental textures that are blended together to produce a kaleidoscope effect. Gradients may be utilised as an accent or a backdrop to make any product stand out on the shelf, whether they are bright and strong or delicate and subdued.
Asif goes on to say, “The imaginative, gradient colour layering that is being implemented into product packaging is amazing”. Because of this, the final product has a striking appearance and a dynamic colour palette.
Typography with a Twist
This is a crucial step in conveying your brand’s message. You can convey a lot about your brand and your goods in a few short words if you use the correct visuals to accompany your product name or description.
Typeface design is an art form in and of itself, according to Asif. It is possible to make a product’s design stand out by using the proper typefaces and text in combination with a simple backdrop or contrasting colours.
Experimental and quirky typography is a new style that defies the rules of conventional typography and rips up the type guide. Negative space, clashing colours, optical illusions and jumbled or distorted text are all being used by package designers to give their goods a stylish edge.
Eccentric typography is a favourite of Kristy’s when it comes to product packaging. “The styled text offers package designs a lively, edgy, and strong appearance when you see various font combinations or experiments.”
Craftsmanship & Craftsmanship
The appeal of ‘handcrafted’ product packaging has been fueled by digital illustration, digital watercolour, and other creative approaches in recent years. A more artisanal approach to package design is becoming more popular as the desire for organic design grows.
James Tait, Print Production Manager of The Sticker Company, adds that “handcrafted” is a popular design trend right now. A growing number of customers choose brown or craft paper with basic white or black printing. Shiny and fresh packaging is becoming a thing of the past; instead, “the world of slightly unpolished is here.”
This packaging trend uses natural materials like wood, paper, and twine, as well as crafts arts like artwork and collage, to create a raw, hand-crafted look. This design trend is a great way to give your items a charming, homey vibe.
Packaging That Isn’t Wasteful
Environmental concerns continue to have an influence on our world and our daily lives, which is why many brands and companies are working to improve the sustainability and environmental friendliness of their goods and packaging. 32 percent of Australian customers now choose items that are packaged in environmentally friendly materials.
There has been an increase in the use of environmentally friendly packaging in recent years,” says Min Ker, a designer at The Key Branding who specialises in packaging.
Additionally, James Tait notes that “as individuals become more conscious of their environmental effect, the usage of reusable packaging has increased and the use of disposable packaging has decreased.” In the past, we’ve done several projects for bicycle companies where the packaging in which the bike arrives doubles as its transport box. This is beneficial for moving houses or if you’re short on storage space.”
Even if environmentally friendly packaging is the way of the future, new companies and small enterprises with limited resources may not be able to afford it. However, according to Phil Forbes, a Senior Marketer at Packhelp, honesty, openness, and a dedication to becoming more sustainable might be enough to convince customers that you’re on the right route.
Packaging that is more cost-effective
The next big thing in packaging is to reduce waste, make the most of available space, and make the most of a product’s packaging without sacrificing the brand’s identity. This follows on from the success of sustainable packaging. The goal of value-engineered packaging is to make the most of every piece of a product’s packaging, whether it’s for storage and shipping, repurposing and reusability, or advertising your brand in any way possible, for the greatest possible benefit.
The greatest method to reduce your brand’s carbon footprint is to use value-engineered packaging — creating packaging from the ground up. The storage and security are already incorporated into the design, so there is no wasted space or material. Companies are increasingly utilising the interior of their box for advertising since it doubles the area you have to create,” Phil explains. The inside of your box, where only your customer will see it, is a great place to communicate with your consumers about what they can do with your product, how to dispose of it, and thank them.
It’s been dubbed by some in the industry as ‘pack-vertising,’ and it’s a terrific way to add value to your clients’ buying experience while also enhancing brand recognition.
When it comes to marketing, “pack-vertising” is utilising the product’s packaging as its principal advertising weapon — or, to put it another way, your whole marketing plan focuses around your packaging. “Custom printing is being used by clients to enhance the appeal and usefulness of their packaging. For example, they’ll have their box transformed into something unique, such as a gaming board. Or, maybe they’ll utilise the space on the package to feature employees and offer customers a more in-depth insight into the business. “The options are really limitless.”
Packing That Is Customized
Over the last decade, personalization has been a major marketing trend. Consumers are getting more and more choosy about the items they buy as new brands and companies spring up all the time. Personalization is currently being used in product packaging as well as other forms of marketing, such as social media, email, and display advertising.
In addition to personalised packaging, “another amazing trend that we’re seeing at Packwire,” adds Phil. When it comes to subscription box providers, they’ll typically tailor colours, images, and even personalised notes for their customers.
This is an excellent way to show your consumers and clients that you care about them. Eighty percent of customers prefer to purchase from a business that offers an individually personalised shopping experience.
A/B testing your product packaging to see which design is more popular with your clients may also be accomplished via the use of personalization.
Phil says that “companies often release various packaging for different markets.” When it comes to testing the waters, they may even use various packaging for products in the same market. With today’s digital printing technologies and bespoke design tools, small companies may now afford a wide range of options.”
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