It doesn’t matter what industry you’re in; social media is king. On social media, you may connect with prospective consumers, build a community, and spread the word about your product or service.
As a result, it’s imperative that you stay up to date on social media trends throughout the year.
As the number of social media channels grows, so does the competition for the audience’s attention. To keep their members interested and entertained, social media sites are continuously coming up with new methods to keep them logged in.
You can always be one step ahead of your competition if you keep up with the current social media trends, which we’ll examine in this piece, and we’ll offer some predictions for 2022. Time to get started.
2022’s Most Influential Social Media Trends
This isn’t a shocker, but it’s really vital for your social media success: Using many social network accounts.
Videos are the first social media trend to emerge.
On social media, videos are becoming more and more popular. You may be asking yourself, “Why?” If a picture is worth a thousand words, then a video is equivalent to a thousand photos. They will continue to rise in social media popularity in 2022.
As a result, videos have become so popular since they are more engaging than static images due of their autoplay capability and the new trend of 3-5-second attention-grabbing openers. Non-skippable video advertisements are only one of the many methods that social media is using to reach its audience, which is why videos are prospering on social media.
The fact that individuals prefer watching a video over reading a text is not the least of these preferences.
With a few clicks of the mouse, you can produce a high-quality video that catches the interest of your audience in only a few minutes. For that reason, it’s no surprise that video is becoming more and more popular on social media.
The next social media trend for 2022 is “storytelling,” which is similar to how “videos” pique the interest of viewers.
After Wyzowl polled 813 people at the end of last year, we pulled together some of the most relevant data for this infographic.
Stories from No. 2 in the Social Media Crowd:
In the next year, Instagram Stories and Facebook Stories will become even more significant. Because millennials rely heavily on these features, you should make use of them to the fullest extent possible.
Instagrammers who didn’t utilize Stories reported a drop in engagement. Posting photographs and photos, no matter how amazing they are, is just not enough anymore. It’s simply that Instagram’s algorithms encourage you to make use of the app’s more recent features, such as stories. A lack of adaptability by content providers results in a considerable decline in the number of likes and exposure on the platform.
The facts are as follows:
Instagram Stories currently has 500 million daily users.
86.6 percent of Instagram Stories users post.
15–25% of people who see sponsored stories swipe up on the links.
Isn’t it true that facts are usually more convincing? Then, here are a few more.
User-Generated Content Is the Third Big Social Media Trend of 2016 (UGC)
User-Generated Content (UGC) is growing more popular since it seems more real and believable than traditional media. Using a more “neutral” perspective on a product or service makes it seem more authentic.
Do you know how? There are a number of ways in which you may get your customers to use your product in a creative manner. If you’re looking for the key to this social media trend’s popularity, it boils down to the fact that people are more willing to believe suggestions from individuals they know and trust than those from companies that are trying to sell you something.
Increasingly, marketers are relying on user-generated content since it provides better outcomes and generates more traffic and interaction.
Tik Tok’s Rise: Social Media Trend 4
This year will be remembered for its meteoric rise to 800 million active users by December 2021, according to the fourth social media trend of the year: Tik Tok. It’s already one of the most popular social media platforms, and it’s just going to become bigger.
Don’t anticipate TikTok to disappear in the next several years, since its consumers are mostly Gen Z, who are more targeted by advertisers. In our opinion, TikTok is going to become a popular medium for businesses to design their marketing efforts.
This social media craze is so popular because it appeals to a generation that thrives on new experiences and the thrill of the unexpected. With TikTok, young people can express themselves via short, creative films and participate in fun activities. By the end of 2022, TikTok is anticipated to have 1 billion users with this delectable formula. Faster than that. Keep an eye on the latest fashions to observe how they develop! You’ll always be on top of your social media game if you do this!
Social media trends in 2022 and what they can do for you
Segmentation is a great way to find the right customers.
Keeping up with the latest social media trends is essential since they may provide unique marketing and commercial opportunities that other media can’t provide. Technology and user behavior are ever-evolving, so keeping abreast of the latest developments and making use of the latest information is critical.
Segmentation is a benefit of social media. With social media, you can target a wide range of consumers, which is hard or almost impossible with traditional media like television and radio.
Data from all social media channels may be used to identify and target the ideal consumer profile. People may be divided into groups depending on a variety of criteria, including as gender, age, and even interests, hobbies, and competition. For companies, social media is the finest way to advertise, and this is why they invest in it. Using segmentation, you can quickly identify and target the people who are most likely to purchase your product or service.
2.2. Inspire Online Reviews, Community Engagement, and Brand Trust.
Having and displaying online reviews is one of the finest strategies to develop confidence in your brand. Solicit consumer feedback by having them post a Facebook review or other online evaluation of your goods and services. You’re not only growing the buzz around your business, but you’re also becoming more visible and “loud” in the social media sea. If your firm has a vibrant, engaged community, it is more likely to get discovered.
Additionally, you can simply observe what your customers are pleased with or where you can improve by asking for comments and reviews. Building a relationship with your customers is one of the most important things you can do to grow your company.
The evaluations you’ve received from your satisfied customers may be shared after you’ve asked for them. Images, videos, and even screenshots may be used to do this. This establishes your authority, and putting it together shouldn’t take too long!
2.3. Use Social Media Shopping to Reach Untapped Audiences and Users.
Utilize social media to connect to items, or use integrated online stores so you don’t lose out on the convenience of online shopping (on Facebook). As of 2020, more than 80 million companies will be using Facebook to communicate with their clients. Make the most of this opportunity by opening a business on one of the most prominent social media platforms now.
If you’re still undecided about where and how to concentrate your efforts, consider these additional statistics: Stackla.com: Instagram was the preferred platform for social commerce for 92% of stackla.com users (77 percent chose Facebook, 57 percent chose Twitter, and 47 percent chose Pinterest).
You can never go wrong with infographics since they’re always relevant!
Infographics aren’t exactly new, but that doesn’t mean they’re any less helpful or interesting for that matter. It means they will stay popular for use on social networking sites because they are easy to use and look good
One in five B2B marketers has used infographics for content marketing, making it one of the most popular forms of content.
One of the primary reasons infographics are so popular is that they allow you to demonstrate your expertise in a visually appealing manner.
Okay, so how do you make an infographic that is both interesting to look at and stands out? Consider these helpful hints:
To show off your skills, they should be relevant to your industry, theme, or subject matter.
If you’re writing a blog post, be sure to offer relevant and fascinating information on a subject that your readers will like.
Include compelling parallels, allusions, and facts to help pique the curiosity of your readers and keep them interested in what you have to say.
In 2022, how will social media look in terms of numbers?
When it comes to social media, it’s important to take a look at the stats, such as how many users each site has, as well as how old they are on average. Here’s a visual representation of what I mean:
People of Different Ages Use Different Social Media Sites.
You can see from the following stats that nowadays, almost everyone has at least one social media account.
Although Instagram has a mostly younger audience, all the other platforms have a wide range of users of all ages and demographics, with healthy proportions of each category.
As you can see, for the time being, YouTube is the clear leader, demonstrating once again the importance of video content for your company. TikTok is an emerging sensation here, and it’s experimenting with attracting audiences of all ages. ‘TikTok’
We may expect a wide range of items to be accessible, appealing, and engaging for people of all ages via social media in 2022.
3.2. Gender-Based Social Media
Having looked at social media and the audience’s ages, let’s take a look at gender distribution.
54 percent of Facebook users are female, while 46 percent are male.
Moreover half of the people who use YouTube are men.
There are 51 percent women and 49 percent men on Instagram
TikTok – 63% female and 37% male users.
Reddit — 69 percent men and 31 percent women.
Sixty percent of Snapchat users are female, while just 38 percent are male.
70% of Pinterest’s users are female, whereas 30% are male.
Twitter has a 50/50 gender split:
As you can see, the vast majority of the people that use social media are women. Some media outlets, generally those with the most experienced, have a gender balance that is representative of the population as a whole. As a result, it’s reasonable to assume that newer platforms will eventually draw an increasing number of male users. When it comes to the social media sites that women devote so much of their time to, who can resist checking out what’s going on there?
Words of Wisdom
You should have all the data you need to make informed decisions about your company’s use of social media by now. This year’s social media trends may have inspired you, and we hope you’re eager to put them to the test and watch how your company develops as a result.
The most popular social media trend at the moment is…? Please tell me, if there is one that I haven’t tried.
Here are some more articles that could be of interest to you to keep you motivated and informed: