To put it mildly, 2021 was an eventful year. Let’s take a look at some of the most popular design trends for the next year and see what the future holds. To get your creative juices flowing, here are some emerging trends we think you should know about.
Every year, the quality of our web-creating community improves. When I think back to where we were a decade and a half ago, it’s amazing how much our objective has evolved beyond merely clearing out the clutter of unnecessary website features.
As time went on, we started to think about and build websites with a more user-centric perspective. Our customers were the people who used our services. They were the driving force behind our knowledge of user experience. It was time for websites to become more accessible, user-friendly, and streamlined.
Because of this, even in a highly competitive market, designers nowadays feel more comfortable and confident in their creations. As a result, they are able to push the limits of acceptable behavior.
As people increasingly spend time online, it is our role as web designers to elicit an emotional response from them by evoking human emotions in a computer-generated world. It is our job as storytellers and conversation starters to bring a smile to everyone we meet.
As a result, in order to keep up with the rapid pace of change, we must continually improve our methods. We’ll take a look at the top web design trends that are predicted to take over the industry in 2022.
It’s a Design Freak Out!
There is a misunderstanding that the term “inclusion” is just a political slogan that can be tossed about. But at its foundation, “inclusion” is a philosophy that should inspire every designer to go above and beyond in their work. It’s not a new concept in today’s individualized global marketplace.
Designing your website to appeal to a broad cross-section of your target audience, regardless of their gender, sexual orientation, background, or life experiences, requires an inclusive approach at every stage, from selecting the website’s target audience to determining the website’s tone of voice and personalization.
As an example, non-gender-specific graphics and drawings depicting everyday objects are becoming increasingly common.
Even more so, the internet will soon be saturated with avatars, images, and characters of non-human identities as the internet presents alternate worlds that challenge our understanding of what is real.
It’s hard to tell the identity of the model in Ranboo Fashion’s video since the person’s face is obscured.
Using a digital interface, scroll telling has become a popular method of conveying a complex tale.
In order to draw in viewers, these visual effects serve out enthralling material on a silver platter. “Narrative visualization” is another term for “scroll telling” – a set of visual components arranged in chronological order to deliver a certain message to visitors.
Websites now let you explore and regulate their flow in a customized manner by realizing that each user is unique and delivering messages in exciting ways, similar to the ability to read a book at your own speed.
The company Infrared Mind-Body, based in Texas, USA, uses a variety of animations to highlight the importance of its message. An inviting sauna atmosphere may be achieved with the use of tight close-ups and low-light photos, large-scale type, and a variety of soft and smooth transitions.
Scrolling Down Horizontally trends
When compared to vertical navigation, side-scrolling might lead to unexpected interactions between text and graphics.
These include catalogs, maps, and portfolio websites. With sideways navigation, it’s easier to find projects, discover locations, and look through online galleries. We’ve compiled a list of the best horizontal scrolling websites to show you just how effective they can be.
In order to listen to a playlist, SIRUP was built as a website. This was taken into consideration by the designer, who built a horizontal scrolling experience that included the music and the images. Even when the design is static, the user is compelled to keep scrolling by the illusion of progress created by the many design components in motion.
Anarcho-Brutalist Typeface trends
Even with a limited selection of components, this trend’s toughness and dominance make a website stand out if you’re the kind (pun totally intended) to be down with anything bolder.
Modern web design tends to be light and optimistic, and this kind of typography might be seen as a response to this. Unapologetic roughness is in contrast to the more polished contemporary approach.
Building dynamic grids out of typography, or just using letters as a method to let your hair down on a whole website—Brutalist Typography offers a website a metropolitan atmosphere.
One-pager for a technological innovation center, Zona de Propulsion. An urban-like festival atmosphere is established by the use of large text, which serves as the foundation of this identity. The goal of the designer was to make information accessible to everyone and to make technology more understandable.
Animated Typography Typography in Motion
New approaches are fast-growing Kinetic Typography, a lovely complement to the preceding style. In today’s world, web designers apply this technique in a number of ways. Animated characters used to be the top choice for expressing a tale, but typography is now a whole other ballgame.
Moving text may draw the user’s attention, set the mood, emphasize key points, and direct their gaze across a page. In truth, this is a trend that has been around since the 1960s, when feature films began employing animated opening titles instead of static text as an opening title.
Film production business Dilinger has created a complete menu for its website using dynamic fonts that vary depending on whatever item is picked from its menu. A distinct grid is created each time a user navigates the page by changing the typeface.
This kind of dynamic typographic exploration will become more common in the next several years.
In recent years, there have been a number of trends based on nostalgia—the desire to reminisce about the past. Two years after the COVID-19 epidemic first hit, people (including web designers) are searching for more reassuring experiences and forms of escapism in the face of rising uncertainty.
A more analog feel is achieved by employing vintage picture filters, retro typefaces, blurriness, grain, textures, and soft lighting, as well as pastel color palettes and pastel lighting. These are just a few instances of how designers are attempting to make their experiences more relevant.
Bravenewlitis is a haven for writers. The soft grainy photos with the romantic and curving typography provide a feeling of familiarity and connection. By using scanned photos of texts with footnotes, and a post-it-note appearance and feel, the designer aimed to make this interactive magazine more relevant to the user.
The millennials in the house, those born between the 1980s and the 1990s, will appreciate this one. Websites that have neon collars are impossible to ignore. A color is a fundamental tool for grabbing the attention of the user and evoking strong feelings in them.
This style has evolved into a lively, pop-up web design look, complete with underworld acid forms, neon on black, sharp contrast, and gradients. It is usually aimed towards a particular demographic.
It is a music and lifestyle design studio known as Super glow. Large black titles appear on a solid yellow backdrop in the second part of the website’s second page. When you hover over this menu, it becomes pink. A fade-out mouse motion appears on hover and reveals a glimpse of the project inside the internal link, giving the overall appearance of saturated photographs.
Out of the Loop trends
A grid is one of the most essential tools for a designer. It provides the framework and organization for our job. If you want your website to stand out from the crowd of time-consuming competitors, consider moving it off-center to accentuate a certain section.
Even though going off the grid isn’t a new concept, it hasn’t gotten much attention. They no longer require developers or intermediaries in order to realize their visions for web design. Even the weirdest idea you dreamt of in the middle of the night may now be easily translated to a web builder and implemented. The best part is that it’s already programmed, which makes things a whole lot easier.
An overlapping text-on-path and linear structure background illustrate Maxim Aginsky’s philosophy of welcoming mishaps in the page hero of his Arrowww Space portfolio.
The use of many layers of imagery
Clean, pixel-perfect, and minimalist designs have been more popular in recent years throughout the design process. Designing increasingly graphically intricate designs has become so intimidating for many designers that they have given up.
As a means to challenge our eyes’ familiar components, such as picture galleries and typographic elements that provide an immersive experience for delivering the website narrative, multilayers of information are a great option. This encourages visitors to spend more time on a website.
For example, the common theme of photographs, graceful animation, and a black backdrop all work together to create a visually coherent experience.
Additionally, this strategy makes it simpler to pack a lot of information into a little area, such as on a mobile device.
There are now two types of joys that consumers have learned to anticipate as part of a successful user experience – surface delights and deep delights.
Animations, tactile transitions or movements, microcopy, pictures, and audio are all examples of surface pleasures. A focus on all-around user satisfaction is the goal of deep pleasures, which aims to satisfy the user on all of these levels at once. Customers are more likely to spread the word about a product or service if they are ecstatic about it.
Web design has progressed to the point that it no longer relies just on aesthetics to be successful. For us, a really satisfying experience is one that extends over the whole website, based on our current knowledge of user requirements and habits. In addition to providing a pleasant experience, it improves the site’s usability, reliability, and overall functionality.
Throughout the whole user journey, Airbnb is an excellent model for how a website can provide a pleasurable experience for its users. Adding features such as highlighting the map tags that the user has previously seen is both visually appealing and helpful, allowing the user to quickly navigate through the many alternatives that come on their screen at once.
Of course, that’s only one possible illustration. Users may expect a high level of service and trust from Airbnb hosts because of the stringent property requirements they have to adhere to (such as the photographs they display, cleanliness standards, and payment and taxes).
It’s Up to Us to Shape the Future!
As a result, we came across a diverse range of websites, each with its own unique aesthetic and use of various trends, such as brutalist typography and soft subdued color palettes. Web design is on the cusp of a new age in 2022, when the inevitable Metaverse will reshape the landscape.
Consideration of Virtual Reality, Augmented Reality, and Artificial Intelligence in the design of websites will soon be mandatory considerations. These technologies are making steady progress on mobile apps for the time being. But eventually, they will make their way to websites as well.
An internet-style big bang is happening in the business, with a creative universe bursting into existence from the collision of pixelated energy. Bringing together two or more opposing design principles and styles. In our ever-changing environment, it’s critical to remember to keep up with the latest developments while also paying attention. Trends, after all, maybe elusive criteria by which to make decisions.
The last step in making sure our designs serve their intended function is evaluating our work objectively and making decisions in light of what is most appealing to users and the types of websites we create.