Almost everyone talks and writes about the latest logo design trends as if they were mystical. If you’re looking for advice on how to improve your logo design, we’ve taken a look at what actual companies are doing and compiled a list of 10 main logos trends that are likely to be popular in 2022. In other words, what’s happening in the business?
It’s the same every year: to assist designers and entrepreneurs develop new and unique brand identities, we look for key trends in logo design.
It’s the same option for everyone: more or fewer colors, flat or 3D, minimalism or maximalism.
Everyone has their own idea of what a contemporary logo should look like, even after the decision has been made, and they keep doing things their own way.
Every time a major trend emerges — like the restrained flower-based Scandinavian logos of a few years ago — there are hundreds of studios that fail to notice. When it comes to logo design, this is more apparent than in any other creative sector (or even outside of the business) since every trend has hundreds of outliers.
As a result, instead of focusing on what everyone else is talking about, I advise you to look into the trends yourself and see what sticks. In order to assist you, we’ve researched hundreds of noisy rebrandings of 2021 to compile an honest list of logo trends that most designers adhere to in 2021. If you don’t know where to begin, this must be a huge assistance!
2022: The Year of the Logo Design Trends
When it comes to design in 2021, logo makers took a big leap forward. Soft looping animations and brilliant color schemes have been more popular in branding, much as in graphic design. Experimentation with font became possible, inspiring designers to rethink logos as a whole.
Logo design trends are expected to continue in 2022, and we hope that the aforementioned styles will be reimagined over the world. To discern fashionable from old logos was simple before, but things will change dramatically in the near future. Minimalism and cartoon logos, 3D and flat logos, floristry, and wordmark logos are all popular choices among designers. Thoughts of creative liberation abound for 2021. However, it seems that it will be completely uncontrolled by 2022.
- Basic Shapes and Simple Geometry
- Logos that are a little on the tall side (new)
- Colors and Gradients that are Saturated
- An emphasis on symbolism and a preference for minimalism. Instead of realism,
- Sketches and Scribbles
- Logos with Big, Bold Wordmarks
- Logos with no serifs
- Floral Arrangements with Minimalistic Design
- Logos in Black and White
- a comparison between 3D and flat design
Basic Shapes and Simple Geometry
It’s unlikely that anybody will be surprised in 2022 if you use a sophisticated logomark in your logo. As a result, clients may have difficulty connecting the company’s name with its visual depiction. Businesses that want to strengthen their presence and raise brand recognition have a major challenge in this regard. As a result, corporations are more likely to reject such logos in favor of something more essential.
Logo designs may benefit from the simplicity that comes from using basic geometric forms such as triangles, circles, squares, dots, and lines. Designers recommend utilizing a bold or unique color palette as a substitute (which is sometimes associated with a brand even better than the logo itself). Alternatively, go to black and white and maximize the minimalist aesthetic to its fullest extent. Finally, using negative space is an excellent method to include basic geometry while yet maintaining a compelling visual composition (this trick can be featured as one of the focal micro-logo trends, loved by many brands).
It’s not a new concept in logo design to follow the maxim “Less is more.” However, the fact that huge corporations like KIA and Google are increasingly turning to simple designs and redesigning their logos, which were previously modest and restrained, merits further attention. In this way, they are able to create an image that is both succinct and new, and which does not burden the client with unnecessary information to retain and associate with the brand.
While the logo trend of simple forms and geometric patterns is a popular one, it should be noted that it doesn’t only apply to logomarks. However, this is also a matter of fonts, although this occurs less often and is more closely linked to global typographic trends and the general appeal of minimalist typefaces.
Logos that are a little on the tall side (new)
A breath of fresh air and inventiveness, tall logos are a refreshing change from the usual logo design trends of the last two, three, or five years. These logos, which are narrow and vertical, stand in stark contrast to the ubiquitous horizontal, square, and circular logos. At the very least, hundreds of designers have been motivated to experiment with rotation. Behance projects show that their aesthetics are well suited to fashion enterprises, boutiques, creative studios, and huge brands that want to be on the cutting edge of the market.
Art Deco’s preference for attractive vertical frames influenced the design of tall logos. It would be inappropriate to attribute them only to this movement. The Boho style (which is expected to be particularly popular in the years 2021-2022) and geometrical motifs are both prominent in tall logos. In reality, it’s less relevant where this logo design trend came from. What actually important is that the new form sparked new logo concepts, therefore we anticipate designers to approach typefaces and visual components in a new way as well. As an example, they’ve already begun experimenting with different line weights, display options, and fonts to see what works best for highlighting the brand’s key messages.
The tall logo also has the advantage of being more appropriate for use in online markets and advertising than traditional logos. If you want responsiveness, you don’t need several variants of the same style or logo designs; a tall logo would be enough.
Colors and Gradients that are Saturated
Hues are a personal tale, and it’s difficult to trace the worldwide trend or any branding trends related to certain colors, according to experience. As we’ll see later, there is a preference for black and white logos. Somebody opts for a monochromatic, nude, or earthy color scheme, which is now in vogue. If we look at the logos of the world’s most well-known companies, we can see a clear trend toward employing bright, rich colors.
If you believe designers have lost their sense of color, go no farther than the experiences of Abbyy, Baskin Robbins, and others. Colors in logo design have become so popular that designers aren’t content with just increasing saturation; instead, they’re opting for pure, bright solutions while keeping the mark as simple as possible. A cluttered appearance may be caused by using too many details and colors, therefore making a decision between the two is critical. However, we can’t help but point out that brilliant colors, and candy hues, in particular, are tough to deal with. They might detract from the brand’s image, making it seem shabby and amateurish. When it comes to this logo design trend, it’s crucial to achieve a balance – otherwise, you’ll be stuck with a bad logo.
Gradients are also a part of this style, which is only beginning to take off. From two-color gradients for Facebook Messenger or Avon to a whole gradient rainbow for Discovery Channel and Adobe (wonder if there will be any changes with Adobe Photoshop or other CC programs’ branding), a full sequence of logo redesigns based on gradient logos began in 2020.
An emphasis on symbolism and a preference for minimalism. Instead of realism,
This is arguably the most indicative of the many logo styles relating to simplification and simplicity. Each of us has an image of a logo as a work of art. A mastery and remarkable attention to detail can be seen in the logo’s inclusion of many animals, flowers, legendary things and creatures, and coats of arms. Even if the picture is of excellent quality, responsive design can’t be used for these sorts of logos, which is a pity since they look great.
The phrase “responsive logos” was first coined approximately three or four years ago. Logos that could be scaled to fit any screen size or other media were included in this list. Designers might do away with the wordmark, simplify or conceal the logomark to achieve this goal. Nowadays, responsive logos aren’t even considered to be a separate phenomenon or trend. As seen by the shift from overt symbolism to subtle simplicity, responsiveness is an inherent part of a logo.
Even on larger displays or business cards, realistic logomarks may be laborious and uncomfortable. New minimalist logos are now available in simpler variants, saving designers a great deal of time and effort. They enable the creation of a single logo design that looks good on all platforms, or they make it easier to break it down into its component parts. The primary motivation behind this logo design fad isn’t aesthetics per se, but rather practicality. In contrast, a symbol-based logo is significantly more versatile, and its delicate look is only a bonus, not an objective in itself.
Sketches and Scribbles
Since doodling, drawings, and scribbles will be a major graphic design trend in 2022, its reappearance in logo design should come as no surprise. A surprising number of recent efforts show that freeform drawing is far from being done. The growing interest in an individual designer’s approach to the brand will be critical in reviving this trend. And evidently, there’s no better way to do it than with quick drawings, cartoon characters, and unusual forms produced in a unique manner.
As a result, expect to see more scribbles, sloppy cartoon logos, and fast-drawn characters in corporate branding. In addition to professionally-produced logos, we encourage the use of logos created by hand in a quick and unobtrusive manner.
Raw, unpolished looks will be celebrated in all the logos listed above. When it comes to the design of certain firms, even the most ardent purveyor of pure minimalism and conventional logo aesthetics may find that such a throwback from a few years ago is ideal.
Logos with Big, Bold Wordmarks
As far as logo design trends go, strong wordmark logos are the best indication of what’s to come in 2021. Experimentative typographic projects will be introduced towards the end of 2020 and will concentrate on unusual geometric solutions and proportions. From the perspective of the creative world, aesthetic flaws have become the new black. Because of this major graphic design breakthrough, branding and logo designers couldn’t ignore it—and here we have a whole new path in logo design.
Wordmark logos are popular with many worldwide corporations. Companies like H & M, Coca-Cola, Zara, Google, and Visa could go on and on. At least for the time being, no one is really considering rebranding using experimental typefaces. Because of this, wordmark logos are most often used by independent studios, small enterprises, shops, salons, and individual producers. This is why. In addition, it’s likely that the distinctiveness of these big logos stems from their marketability. You may think of them as the logos for the company’s aficionados or people who want to get a sense of the aesthetic of the brand (instead of just being guided by consumerist patterns).
Behance projects are a good place to start when you’re looking for creative ideas. Even if experimental typography has been around for a long time, you’re likely to run into a designer that shares your sense of perfection. We can expect some major corporations, however, to redesign their wordmark logos using trendy experimental fonts as the world becomes increasingly interested in graphic design tendencies and logo design trends imposed by the industry leaders.
Logos with no serifs
Sans serif fonts are the tale that everyone knows and understands, even if bold experimental typography isn’t a trend for everyone. Designers haven’t used sophisticated scripts and serifs for quite some time now. There has already been some slowing in this process. As long as there is a general trend, we can say that logo design for 2021 will continue to be influenced by minimalism and simple geometry, which we discussed above as supporting trends.
Choosing sans serif fonts over fancy ones is a straightforward decision since it’s simpler to deal with them. This makes them better suited for responsive logos since it’s easier to adjust to varied screen and canvas sizes. Some years ago, we saw the opposite: many organizations went from sans serifs to serifs, as retro style became a great craze among consumers. Sans serifs are making a comeback as the vintage craze fades and practicality rises, making them more relevant than ever.
For those of you who believe a sans serif logo is uninteresting, you may not be aware of the vast array of fonts available, including those with a wide range of geometric characteristics, weights, colors, and even outlines and logos that use just lowercase letters as their primary design elements. Even using the same typeface, it’s possible to create radically diverse branding, whether it’s for a mass-market company or something really exclusive and unique. So, don’t be doubtful!
Floral Arrangements with Minimalistic Design
Logos in the minimalist or Scandinavian style have been used for countless years, and I’ve lost track of how many. As a result, these logos aren’t going anywhere any time soon, thanks to the fact that so many small companies are picking and utilizing them. They’ll be around for a few more seasons, but they’ll be supplemented with other styles, including the hottest trend in 2022: boho.
In terms of logo design trends, this one may be the most popular. Because of its delicate flower motifs, wreaths, and frames as well as branches and beautiful lines, the urge to utilize it is strong. As it was in 2019, it will remain in 2022. Moreover, this modest aesthetic approach isn’t simply devoted to floral design. Everything from furniture to apparel and stationery is available for purchase. It’s all about how these logo templates are put together!
Although not necessary, they may be cookie-cutter logos due to their mass manufacture (which doesn’t always mean they are). It’s an excellent alternative if you don’t want to spend too much time on your logo and don’t want to be the only one in a million with your design. They remain popular for boutiques, coffee shops, pubs, and wedding décor because of this. As a result, graphic designers are always on the prowl for the most exquisite photos to use as inspiration for their latest logo conceptions.
Logos in Black and White
While we’re on the subject of minimalism, let’s talk about another sure thing for 2022: black and white logos. It’s strange to think of black and white color schemes as a current trend, as they’ve been there for a long time and haven’t changed much through the years. The makeover of GoDaddy’s logo is one of the most notable examples of the growing popularity of such designs, and it would be a mistake to ignore this. Finally, they seem to have arrived at the final stage of their logo design, which has a black and white sans serif typeface and an unobtrusive logo mark.
The nice thing about black and white logos is that they can be used in a variety of ways, making them a popular choice for designers. They may be used for a variety of experimentation with typefaces, ornamental components, and geometric shapes since they are well suited to the brand’s ethos. The versatility of such logs and other current logo design trends have pushed them to the forefront of attention. Everything from floral symbolism to primal geometry works nicely with the logos in black and white.
a comparison between 3D and flat design
Graphic design predictions for the year 2021 included 3D as one of the most promising developments. Such visuals have grown to enormous proportions as a result of technological advancements that we never could have imagined. Even with the simple Spline or the most current version for Procreate, you may create high-quality 3D things. Images themselves have improved in quality as well. They are now awe-inspiring and awe-inspiring because of their realism, which appeared to be a Pixar-exclusive previously (yeah, all those tiny fibers and specs of dust).
Logo design, on the other hand, is a hotly debated subject. Aiming for more vibrancy and simplicity, designers are transforming flat logos into 3D and vice versa. The latter was especially common in the previous versions of 3D and faux 3D. Similarly, they devote a significant amount of time and energy to exploring an area that is somewhat reminiscent of 3D: isometric art. It uses optical illusions, brilliant colors, gradients, shadows, and forms to create a voluminous picture. I think it appears better for logo design than 3D—but time will tell which firms and consumers will get used to the most.
Since flat design is no longer a foreign territory, 3D logos provide an excellent opportunity to test one’s luck and abilities in the new approach. Because of the prevalence of flat style in redesigns on Brand New, it’s unclear whether this design trend will ever evolve into a full logo design trend in the near future. Some teams are reworking existing 3D logos, while others recently discovered the technology and are trying it out for branding.
In 2021, logo trends are expected to go away.
It’s obvious that the logo design trends for 2022 and 2021 aren’t mutually exclusive. You shouldn’t anticipate any major shifts in the current patterns since they’ve been around for a long time.
The once-popular bug, for example, is unlikely to take center stage in this season’s logo designs, at least not for now. For the previous several years, the community has grown weary of hearing about it. In 2021, animated logos were one of the most promising logo trends, but they’ve since faded away. Animation is a great strategy for presenting branding, but regrettably, it didn’t work out for us. Animated logos, which can only be used in digital form, were cruelly mocked by their inability to reach a wider audience because of its principal feature, animation.
Third-dimensional logos are still up in the air; we don’t know whether 3D or flat-style designs are going to be the next big thing. The designers’ viewpoint is equivocal, as we’ve previously noted, and there are rebrandings in both directions. Ideally, a decision will be made this year about which players will be leaving and which will be staying for the foreseeable future.
credits section.
Background vector created by hannazasimova – www.freepik.com
Label vector created by rawpixel.com – www.freepik.com
Mockup psd created by riandra – www.freepik.com
Logo vector created by freepik – www.freepik.com
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