Techniques and tactics for Logo Design are always evolving. There are no set guidelines or procedures for determining which style will rise to the top. As a result, designers frequently rely on creative trends to determine which components should be ignored or accepted.
Unfortunately, these tendencies vary from year to year. To keep up with the ever-changing world of design, it’s critical to be knowledgeable and up to speed on a new logo and brand design concepts and trends. You’re not only refining your talents, but you’re also assisting clients in reaching their objectives.
Digital illustration trends 2022
Fortunately, there are some styles that you can always rely on since they never seem to go out of style. And if you’re intrigued about them, keep reading to find out which creative trends have survived the competitive and transitory arena of logo design this long.
Behance showcases 12 of the most innovative advertising agencies throughout the world.
1.Geometric Shapes That Are Simplistic
Shapes are typically used to lend body and depth to a piece of graphic design. They make wonderful articles for producing patterns and texture, which is why they were once commonly used to decorate. However, since the invention of the Olympic flag by Pierre de Coubertin in 1914, the manner geometric logo design has evolved.
Since then, graphic designers have consistently used simple geometry in the creation of business logos. As a result, the schematic use of forms in logo design has nearly never gone out of vogue. Even when fresh concepts were introduced, creatives discovered a method to incorporate or blend geometric forms with a certain trend to produce something new. As things stand, it will be a long time before forms are completely phased out of graphic and logo design.
Having said that, analysts believe that the popularity of simple geometric logos will skyrocket in the following year. They do, however, anticipate a few modifications in the way they are employed in logo design. For example, instead of coupling monochrome color schemes with geometry, designers would most likely choose strong and brilliant hues. Layering forms to give the appearance of depth and structure will be popular as well.
2.Letters that diverge and merge
Typography text logos have long been popular, courtesy to corporations such as Coca-Cola and Estee Lauder. In some ways, this form of the beginning logo is one of the most secure possibilities for producing one because it does not need a considerable study on symbols and iconography. However, despite the fact that the procedure appears to be simple, a great deal of time and effort is put into determining which font to employ in order to capture the attention of customers.
Typographic logos, in general, give less opportunity for other creative components. Despite this constraint, graphic designers discovered a method to create wordmarks both interesting and engaging using schematic wordplays, which led the way for diverging and merging letters in logo design.
Because wordmarks center the whole logo on the business name, experienced designers anticipate that the trend will continue to be popular in the coming years. Furthermore, experts predict a dynamic shift in how designers will organize and use this principle in the creation and design of logos.
3.Brands in motion
We’re seeing more and more motion design right now, whether you’re walking by a digital billboard, browsing through a website, or accessing an app. And most professionals feel this can only be a good thing.
“Static images don’t seem to be cutting it anymore – it’s moving it or lose it!” says Martin Widdowfield, creative director of Robot Food. “With the ongoing introduction of new and creative digital platforms, as well as the growth of virtual reality, companies are discovering new ways to live online. This has created new potential for engaging customers through motion and animation, as well as opportunities to improve the way we approach narrative.”
And, as he points out, this tendency is impacting static materials such as packaging. “QR codes were almost extinct before the epidemic, but now individuals have the behavioral awareness of’scan for information,'” Martin says. “It’s intriguing to think about what this implies for AR and how its connection with packaging can grow. I believe there will be a surge in ideas to extend a brand’s movement from online to shelf; for example, can the ever-popular unpacking experience be digitized?”
But why is motion so vital in the first place? DIA Studio partner and creative director Mitch Paone explain. “On the surface, a static image cannot compete with a looping gif. On a deeper level, movement establishes identity, just as we can tell a salsa dancer from a hip-hop dancer. The dancers may be identical, yet their movement tells the narrative.
4.The new Wild West
Consider five years ago, when the design was dominated by a minimalist, geometric appearance. Yet, in a world ripped apart by pandemics and economic crises, that utopian aesthetic appears progressively more out of date. Instead, Space Doctors assistant director Julius Colwyn sees a shift in the other direction.
“The trend is all about energetic chaos,” he argues. “It is a reaction to an increasingly harmonious, uniform visual style characterized by far too many brands and enterprises. There is an increasing need for something jagged, raw, and genuine — startling collage, strong contrasts, intense neon, and irregular frames.”
This strategy, inspired by the wild west of the early internet, seeks to move away from harmony and toward a joyous collision. “This is the area for acid green and terminal typefaces, screen captures, and digital artifacts as basic design aspects,” Julius explains. “Because they are designs from new skills in the age of the creative economy, this energy is not quite synonymous with the unbridled neon anarchy of the internet 1.0. It’s a sophisticated kind of digital chaos fashioned by digital natives.”
5.Totemic Logos with Photo Overlay
Logos are no longer confined to the limited area provided by a business card or letterhead in the digital realm. Logos have greater potential to combine with other branded material as they become a component of websites, videos, and applications, making them a more adaptable tool for digital designers.
6.Minimalist Monogram
Consider the broad sense of dismay, quickly followed by open outrage, regarding the updated icon designs for Google Workspace in 2020. In summary, Google designed a succession of app icons that were confusingly identical to one another in an effort to achieve consistently basic branding. Fortunately, you can
Is this a case of simplicity gone wrong? While Google’s attempt was admirable, there is much to be said about the inefficiency of too abstract symbols on mobile devices. App icons must be easily recognizable and distinguishable from others.
7.Colorful Juice
Who says you can’t have it both ways when it comes to minimalism and vibrant colors? The Juicy Colour style is marked by the aggressive use of tropical, ultra-bright color over traditionally conservative logo shapes such as simple serif type (see Trend 4 below) and minimal line logo designs.
While the Nostalgia movement of the 1990s emphasized comfort and familiarity, this logo design style amps up the color dial for increased thrill and immediacy.
is a nicely matched combination of scholarly serif and vibrant color, making a visit to the gallery feel more approachable than a high-brow adventure.
8.Nostalgia for the 1990s
This logo trend tries to offer clients a sense of comfort and familiarity following a very strange year, in line with a larger trend toward nostalgic marketing in branding and design.
Consider the widespread fury, swiftly followed by widespread dismay, over the new icon designs for Google Workspace in 2020. To summarise, Google created a series of app icons that were confusingly similar to one another in an attempt to attain uniform basic branding. You may, thankfully,
In 2022, you may use 90s nostalgia in your logo designs to make your identity more approachable and welcoming. Look for chunky, cuddly fonts, basic yet expressive drawn icons, and a subdued color palette.
9.Monograms in a Minimalist Style
Consider the widespread fury, swiftly followed by widespread dismay, over the new icon designs for Google Workspace in 2020. To summarise, Google created a series of app icons that were confusingly similar to one another in an attempt to attain uniform basic branding. You may, thankfully,
Is this an instance of oversimplification? While Google’s effort was commendable, there is much to be said about the inefficiencies of overly abstract symbols on mobile devices. App icons must be clearly recognized and distinguished from one another.
10.Simple Serif Font
The Simple Serif Typestyle is attractive and modern, and it’s an excellent foundation for creating logos that will endure the test of time. It draws on a general preference for type-based designs that has characterized logo design in recent years.
Simple serif type, an inconspicuous logo design method that complements Juicy Color (see above), creates appealing, pared-back logos with easy flare. Subtle serif typefaces, the Little Black Dress of logo trends, offer an unobtrusive appearance for businesses seeking timelessness and functionality in their designs.
When it comes to corporate branding, a monochromatic serif type logo may make organizations appear more established and authoritative, but these simple typefaces also give a peaceful balance to flamboyant, 90s-inspired color palettes (see Pentagram’s National Gallery project, above). Look for fonts with modest serifs and rounded, open letterforms for a pleasant, rather than pretentious, appearance.
11.Elegant Fluid Typography
Consider lazily swirling a calligraphy pen through greasy water for a genuine, albeit pretentious, idea of the style of this logo design movement. Elegant calligraphic type logos with flowing and languid lines are already gaining popularity in the high-end retail market. The sheep symbol and type logo for the English knitwear label use a flowing style that alludes to the brand’s heritage and environmental concerns.
While a few independent enterprises in the high-end garment industry may have started the trend, we can anticipate it to expand to a broader range of organizations and industries by 2022, particularly those seeking to emphasize environmental or traditional values.
The only requirement is that the entire logo appears fluid, liquid, and ethereal. These logos may be made using either ligature or disconnected fonts. The fonts described below make it easy to produce a beautiful flowing type style.
12.Totemic Logos with Photo Overlay
In the digital environment, logos are no longer limited to the limited space offered by a business card or stationery. As logos become a component of websites, videos, and applications, they have a greater ability to interact with other branded content, making them a more versatile tool for digital designers.
The monochromatic shield design, a simpler, more “upmarket” version of the company’s lion logo, is used more freely throughout the company’s digital channels. To offer landing pages a sense of movement and confidence, the shield transforms into a single interactive button, and the ‘PEUGEOT’ typeface is twisted and turned into numerous orientations. The use of the lion logo as an overlay for photographic imagery has the most trendsetting potential for 2022.
Create your own logo overlay by combining a simple icon design with a photo that is oriented in the same way as the symbol. Animal-based or symbolic motifs work best, adding to the totemic nature of brand images.
Finally,
It might be difficult to forecast what will become trendy in the field of graphic design. However, some ideas and concepts, because of their flexibility and versatility, continue to exist. So, as long as you keep them in mind, you’ll have no trouble responding to industry developments.
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Logo vector created by brgfx – www.freepik.com
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