The 10 Best Logo Redesigns of 2024 (So Far)
By Oliver Jun 24, 2024
As we predicted in our 2024 logo trends, this year has already been a busy one for logo redesigns. Crucially, a couple of trends stick out:
- It’s been a blue, blue year. 2024 is a year of bold blues. As forecasted in our logo trends guide, over 50% of the logo redesigns we saw featured a vibrant blue as their primary brand color. With royal blue taking the lead in logos from Decathlon, RSPCA, Ocean Spray, and PEZ.
- Getting low with lowercase. If Lil Jon was a designer, he’d love 2024. Lowercase logo updates are popping up everywhere. From the window, to the wall, even the Docusign logo’s small!
- Artistic typography continues to flourish. Big brands like PEZ and the RSPCA continue to opt for stylized font-only logos as the capstone of their brand identity. The trend reflects a movement away from the typical geometric fonts and abstract shapes that have dominated logo design in the last few years.
With more great logo redesigns and company rebrands anticipated, things are just getting warmed up. Let’s take a look at the best logo redesigns 2024 has to offer, and learn how to create your own fresh new logo design!
1. Docusign
As part of their April rebrand, Docusign’s in-house team created a clean new logo symbol and brand identity. As the agreement management platform seeks to be recognized for more than just e-signatures, the brand’s visual identity update is a solid step in the right direction.
Why we like it:
Source: docusign.com
The new logo builds off Docusign’s existing custom sans serif typeface, DS Indigo, using strategically placed cuts and spaces to create a warmer, more expressive logo font. Docusign’s new symbol and color palette are bright, punchy and effective. One of the best brand identity updates we’ve seen in ages!
Tip: Docusign’s logo redesign is a solid case study for why businesses update their logos and brand identities. Changes in a brand’s identity reflect the evolution of their business model and give a clear expression of the company’s evolving goals.
Design a fresh logo now!
2. Klarna
Klarna is a Swedish fintech brand known for its ‘Buy Now, Pay Later’ payments. The company’s in-house creative team recently freshened up the brand’s personality and logo, with one of the best brand refreshes we’ve seen in the financial technology space.
Source: Creative Review
Why we like it:
Fintech is a total hotspot right now for brand identity updates. Neo just launched a new website and brand platform, Revolut switched up their branding, Koho got a new website, but it’s Klarna’s new logo and brand that really stood out.
A new visual system featuring bright colors, bold imagery and some deceptively simple logo revisions, all work to capture the company’s recent changes.
3. RSPCA
The RSPCA is an iconic British animal welfare charity that almost every person in the UK will recognize. Their old logo has been the same for years, so this bold new design is a major turning point. It’s also another example of the artistic typography logo trend we anticipated this year!
Why we like it:
The new RSPCA brand features bold colors, beautiful cutout animal icons, and a new sans serif font logo. It’s somehow friendly yet serious. Creating a sense of urgency for the target audience, while portraying the cute approachability you’d expect from an animal charity. In that sense, it’s a perfect representation of the brand’s history and mission, and a great logo redesign!
4. PEZ
Dude. Pez. Remember Pez? Nostalgia rears its shiny plastic head this year with a simple but mighty update of the brand’s logo, courtesy of Zunder Studio.
Why we like it:
Pez is an iconic brand with a top logo to boot, and we love how the team at Zunder Studio hasn’t gone overboard with this redesign. A little more weight and better spacing kept the Pez logo’s timeless charm untouched while accentuating its unique character. This is a great example of when not to mess with your logo too much when doing a redesign.
5. Ocean Spray
For most of us, juice brand Ocean Spray it’s synonymous with Fleetwood Mac and a guy riding his skateboard. For colorado-based design studio Stone, who designed the new Ocean Spray logo, however, the brand is about much more than that. (It’s still mostly about skateboard guy).
Source: stonestrategydesign.com
Why we like it:
‘Our job became less about refreshing a brand,’ writes Stone on their website, ‘and more about rediscovering a brand story that deserved to be told.’ Digging into the history of the Ocean Spray, the new brand and logo are vital reminders that great design comes from deep exploration. The new logo design captures this depth of insight with a rich, dark blue that holds more weight. As well as a font trimmed for legibility and impact, and a pruning away of extraneous details from the old logo.
6. Bumble
Bumble has come out with one of the biggest logo redesigns of 2024 as part of a major post-pandemic brand refresh. Under the auspices of the tagline ‘We’ve changed so you don’t have to’, the new Bumble logo and brand identity represent a major push by the app to stand out during a downturn in the dating app space.
Why we like it:
Source: bumble.com
With an updated capital ‘B’, Bumble is growing up. Although the dating app’s rebrand might not be the most exciting, what it lacks in visual interest it makes up for in functional elegance. Bumble’s new brand identity speaks to some key changes the company has made to the app’s functionality. It’s a good example of where brand and content design start to overlap in meaningful ways.
While the new logo design isn’t major, it is more elegant, fitting the shift in tone nicely.
7. Decathlon
Sports equipment brand Decathlon received a tight new logo redesign this year, courtesy of legendary creative studio Wolff Olins. The logo comes as part of a global design system update. It includes an energetic new font, new logo symbol and beautiful new brand identity.
Why we like it:
The updated Decathlon logo strides ahead of its predecessor with a renewed forward motion. The new icon leaps out with a simple, kinetic swoosh that puts Decathlon in the same iconic category as the Nike logo. (Also, did someone say royal blue again?)
8. Kimberly-Clark
Consumer goods company Kimberly-Clark got a beautiful brand identity refresh and logo redesign earlier this year, courtesy of creative agency Someoddpilot.
Source: Wolff Olins
Why we like it:
The team at Someoddpilot did a great job with a notoriously tricky task: breathing new life into a multinational brand system, without losing the essence of their brand values in the process.
The new logo redesign also features one of the coolest monogram logo icons we’ve seen, featuring the company initials ‘K’ and ‘C’ in a way that isn’t obvious at first. Turning a negative space logo icon into its positive space version is one of the more interesting logo trends we’ve spotted over the last couple of years.
9. Later
Social media management platform Later unveiled a solid rebrand and logo redesign in 2024, featuring an icy blue color scheme, new logo font and updated logo icon that’s almost identical to a brand designed by your boy a few years back. Great minds think alike!
Why we like it:
The new Later logo adds a certain clarity and focus to their brand that was missing before. The new minimalist design is more stripped-back, featuring a vibrant primary blue plus supporting black and white color combination. The old logo’s pixel design was disjointed, while the redesigned logo symbol has a simpler, more structured feel to it.
Tip: Think about updating your old logo at a natural turning point in the direction of your business. Maybe you’ve just hit your stride growth-wise and you need a more refined version of an existing logo? Maybe your target audience is clearer now? Or perhaps you’ve decided on a new direction and want to rethink your logo altogether. Your business is constantly evolving – your brand and logo should too!
10. Lamborghini
Since the pandemic, car brands like BMW, Toyota and Aston Martin have all followed the same pattern of stripping back their famous logos in favor of more minimalist ones. Now, after 20 years, it’s Lamborghini’s turn to take their logo for a spin.
Why we like it:
Since it’s such a legendary emblem, this one might be controversial. However, the designers did a stellar job leaving the enduring appeal of the old logo untouched, while making the new one more dynamic and digital-friendly. It comes as part of a wider brand recharge (or should we say supercharge?) as Lamborghini seeks to evolve for the digital era.
When should you redesign a logo?
You might be wondering why a business would revamp their logo in the first place. After all, aren’t great logos meant to stand the test of time?
In some ways, yes. Many brands like Nike, Apple, and Amazon have had logos that have stayed pretty much the same since their first iterations. (Think geometric shapes, modern fonts, creative use of negative space and some of the hand drawn elements that typify iconic logo designs.)
Ultimately, however, the main reason many businesses opt for new logos is that they’re growing or changing in some way. Focuses shift, goals evolve, and when companies change enough it becomes time to tell a new story.
If you’re thinking of creating your own logo redesign, keep in mind the following points:
- Does your brand need a refresh or a rebrand? A brand identity refresh would be something like the PEZ or Kimberly-Clark logos. They’re useful for when a brand is maturing and just needs a bit of refinement. A rebrand, on the other hand, is more appropriate if your business is changing in some fundamental way and you want to express that new direction through your visual identity. Check out our brand kit to design your own gorgeous brand to go with your logo!
- Could a new logo tell your story better? Like your company name, your logo is central to brand recognition and to leaving a lasting impression. A new logo is an opportunity to boil down complex ideas about your business, like its core values and services, in a symbol that’s instantly recognizable.
- Explore the latest trends in your industry. Are there specific logo design trends that could inform your new logo? While this doesn’t mean you should do what everyone else is doing, it can be useful to get a sense of the look and feel of your competitors’ logos and brands. Check out some of the latest logo design trends in our 2024 report!
- Play around with different visual elements. The best logos are often functional, legible, and original, containing no unnecessary elements. They capture attention using simple shapes, clean lines and flat design. Think carefully about which logo font, color choice and symbols you use. Make sure you find a harmonious balance between all of your logo elements.
There are endless possibilities when it comes to creating logos. If you’re ready to flex your creative expression, head over to our logo maker and get started with your own iconic logo design today!